Thursday, January 17th, 2019

Pretty Pushers: Hospital Gowns Go Couture

Published on July 16, 2011 by   ·   21 Comments Pin It

Tons of products flood GirlieGirl Army headquarters on the daily.  Rarely do we say, damn we wish we had thought of that!  Pretty Pushers takes hospital gowns and turns them on their scratchy asses with their organic, specially formulated delivery gowns.  So whether you are squatting in a field being fanned by eight midwives, or screeching for your epidural at Lenox Hill hospital, you will look good and feel (slightly more) comfortable doing it.

Organic Delivery Gown, $33.99

After much research, Pretty Pushers created fashionable and functional products specific to delivery day.  These labor gowns are one-size-fits-most, composed of 100% cotton stretch jersey (some organic.)  The slip-on halter neck and diagonal cut garment is not only flattering but makes sense – there are openings which provide access for fetal monitors, the epidural, and other IVs if needed.  And the front opens for easy breastfeeding access, and even holds breast pads to catch extra milk (if necessary.)  The colorful gowns have hilarious names like “I dream of coffee/ mai-tais” for the caffeine/ booze starved preggers.

Mary Apple (yes, that’s her real name)  from Pretty Pushers (who designed these especially for the birth of her two children) says;

“Labor can get very messy, so if you’re going to bring your own gown, be prepared to throw it away! The hospital staff won’t wash it for you, and what else will you do with a soiled gown…save it in a bag for 36 hours and take it home to wash? Not a chance! As a matter of fact, we feel that it is better for the environment to throw a bit of cotton into the ground than to add to the millions of gallons of hot water and harsh chemicals used on hospital laundry every day. This is exactly why our gowns are made with no trim, unfinished edges, and the fewest seams possible…to aid in the disposability factor.”

We love that the concern for environmental impact is carried out in every aspect of Pretty Pushers operation; their packaging contains recycled cardboard and is recyclable, there is no PVC involved, and their cosmetics are never tested on animals. And perhaps most importantly, fuel emissions are drastically reduced by keeping all manufacturing (from cotton to cardboard) in the USA.  And it’s a tiny company owned by one sweet Mama in NY.

You know we’d never tell you about something we love without getting you a discount code!

When you buy anything from Pretty Pushers on – get 10% off with the code PUSH12.

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Readers Comments (21)

  1. The gown is beautiful, and I love this idea, except for the part where the makers encourage women to throw the gowns in the trash…

    Saying “we feel that it is better for the environment to throw a bit of cotton into the ground” sounds incredibly misinformed about how landfills actually work.

    Even the most easily-biodegradable matter such as vegetables and plant matter has been shown to not break down the way it naturally would in the soil because landfills pack these normally-biodegradable things in among so much plastic and other waste. Water and sunlight and earthworms, etc, therefore do not reach them and “a bit of cotton” ends up becoming just as bad as the plastic garbage bags it is sandwiched between in the landfill, filling up space on the earth with waste.

    It’s very disappointing to see a company that sounds like it is trying to be environmentally-conscious misinforming people and encouraging them to throw things into the trash.

  2. tdoll says:

    So, I actually purchased the sushi one because I liked the pink and blue and tried it on before I packed it in my hospital bag. Ended up putting it in the donate pile!!! (It’ll be the oddest ‘gown’ never worn second hand.)
    I’m huge with a 10lb baby belly and the thing did not look like it does on the models in these pictures. There were strings everywhere and it was a mess. If I were still thin with a belly it may have worked out.

  3. sammi says:

    cool idea! Some hospitals wont let you wear anything but their gowns for who knows what reasons….so….you should probably check on that before purchasing.

  4. Chloe says:

    Having had a baby, I know that no amount of stain remover could save one of these (or any garment) sans birthing. All that blood and pus and poop would render anything un-salvageable. Tara, they fit my belly and I found them really cute. The strings didn’t bother me at all. In fact, I have an extra I may even wear as a dress now (post pregnancy) and during my next pregnancy. Why didn’t you return if it didn’t fit?

  5. Chloe says:

    I meant post birthing, not sans! Damn autospell check!

  6. Chloe says:

    Also, the pp tags do say one size fits “most” so I think that’s an acknowledgement that they probably don’t fit multiples or extra large tummies. Wonder why they dont come in an extra larger size….

  7. Belinda Bromton says:

    The point about the photodegradable thing is true, but you have to still choose your battle. Yes, fabric would take longer than 2 months to break down in anything other than pure dirt and sunlight….however, a bleach bottle takes even longer (hospitals don’t recycle as much as we’d like to think), and the bleach in our water system…pretty much never goes away. And all of that to wash a hospital gown that is never REALLY getting clean. We’ve all seen the stains when we go in for mammograms, pap smears, and birth itself. That’s why the docs wear disposable garments now for surgery…because the stains mean traces of bacteria…so really all of that bleach and its bottles are for nothing.
    So…..clean cotton that takes a year in a landfill as opposed to 2 months in our backyard…..or bleach in our water?! That’s the argument.

  8. KPQ's Mom says:

    I had two 9 pound babies and one 10 pound baby and I am 5’10”. I bought the ‘I Dream of Sushi’ for all three because I LOVED it SO MUCH!! It fit terrific even though I was about 210 pounds myself…YIKES!!! And for after the delivery, I wore the ‘Organic Delivery Gown’ (they did not offer the new postpartum gown then). Anyway, I loved, loved, loved these gowns. All I wanted to do when I got done delivering my babies was get out of the gown and get into a clean one. I am a very eco-friendly person, however at that moment in time, my mind was on one thing and one thing only…cleanliness for myself and my new baby. I didn’t want to feel gross anymore! Thank you SO much for such an amazing product!!! You are making mom’s feel beautiful during deliveries as well! Oh, and not using hot water and harsh chemicals as the hospitals do, is eco-friendly. So that helps! :)

  9. Monica says:

    I wore a gray PP gown for delivery (C-section) and the Sushi one for the rest of the hospital stay- and LOVED IT!! I tried it on before to make sure I knew where all the strings go – once you get it right, it all makes sense. Every single nurse complimented me on my beautiful gown, they did not only like the way it looked, but also the “easy access” to check on the cut from the c-section.
    I am so glad I did not have to wear one of those nasty uncomfortable hospital gowns, but got to wear something stylish!
    All I can say is WHAT A GREAT IDEA! Worth every penny!
    If you have a problem just throwing it out, why not wash it, cut it put, and use it as rags?

  10. Bridget Knight says:

    I purchased this gown for baby number 2, and LOVED it! I so wish I knew about them for my first. It was incredibly comfortable, yet made me feel good about myself (and not sloppy in a hospital gown). I got the organic gown, it was so pretty and great quality! All the nurses loved it too! :) Thank you Pretty Pushers for making me feel beautiful on my delivery day! :)

  11. Kirsty says:

    Such a good idea!

  12. moe says:

    I see no reason to NOT LOVE these. They are just what I needed. They made me look pretty at a not so pretty time. They made for some good conversation and that was a nice diversion. LOVE,LOVE,LOVE THEM!!!!!

  13. Mary says:

    Good thought on the rags, Monica! Funny that you say that…..I am the owner of Pretty Pushers and being that one of our children is still in diapers, we actually have gone through hundreds of un-sellable gowns (fabric holes, sewing flaws, etc) as cut-up squares for butt rags! We can’t use wipes as he is extremely sensitive, so the cotton rags and water do the trick every time.
    Thanks for the feedback everyone!

  14. charlottethedog says:

    I can appreciate the concept, but I’d buy something used to deliver a baby before something new. For my son’s birth I bought some sexy satin-ish robes from the thrift store so I didn’t have to wear a hospital gown. Used materials are the great equalizer.

  15. April says:

    I wore the organic gown for the birth of my 1st baby last year. I am 5′ 2″ and it wasn’t too long, despite being “one size”. I got in too late to even receive the epidural, but appreciated that the gown would have allowed for it without having my whole backside exposed. It barely got messy since it ended up around my waist the whole time, so I took it home and wore it around the house while nursing, and still have it. This can definitely be more than a ‘wear-it-once’ item.

  16. K-Max says:

    hhhhmmm, a fugly used hospital gown or the pretty pusher one for $22. Not a hard decision. Wish they were invented just a few years earlier!

  17. Kendra says:

    Oh these are awesome. And what a great idea for baby shower gifts! So cute, (and not having had a baby myself) they seem practical.

    I will definitely be ordering a few for friends (and one day, me!)

  18. […] their organic, specially formulated delivery gowns. ” We love the discussion going on in the comments section. We’re flattered and we’re humbled, too. What’s the best thing to do with cotton […]

  19. […] Pretty Pushers: Hospital Gown Go Couture – (GirlieGirl Army) OK… these are pretty cute! You can be fashionable while in labor! […]

  20. Annie says:

    I am a Birth Doula here in Toronto, Canada and my clients LOVE these gowns. They are so convenient and comfortable, not to mention cute! I love them because you can get them on an off without screwing with your IV. They are also great for breastfeeding!!!
    They make a great gift and are at a great price point. They are really easy to pack too because they don’t take up too much room.
    Check out the Breastfeeding Gowns and Undies, they are great too!

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