Odds are, you already know the “whys” when it comes to veganism. You’ve heard about President Clinton’s dramatically improved health after adopting a plant-based diet, or Ellen DeGeneres’ impassioned case against the horrors of factory farming. Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World, by Victoria Moran is our new favorite gift to curious veggie toe-dippers and seasoned animal rights activists.
When Academy Award-winning filmmaker, Michael Moore says; “Finally, a book isn’t preaching to the vegan choir, but to the people in the pews — and the ones who can’t fit in those pews. This is a book for the Main Street majority who aren’t vegans. Once you read this, you’ll know it’s possible to get healthy and enjoy doing it — even if you live in Paramus or Peoria,” you know this is a book anyone in your family could relate to!
You’ve read headline after headline about “why” a vegan diet is good for your heart, your skin, your waistline – and even planet Earth. It’s the “how” that can seem so daunting when you have to contend with a real-world budget, schedule and family. Victoria Moran knows all about this: when she decided to become vegan almost thirty years ago, she was a new parent in the suburban Midwest, with nary a Whole Foods in sight.
In Main Street Vegan, Moran (along with her clever daughter Adair) explains how to make the transition. In short: while it is a major change, becoming a vegan isn’t nearly as hard as it seems. Each of Main Street Vegan’s 40 readable, story-filled, bite-sized chapters closes with a delicious, simple vegan recipe — like Cheapish Chili, Uptown Pizza, and Chocolate Mousse.
With a commitment to compassion and honesty and the trademark warmth and humor that have made her a bestselling author, renowned public speaker and popular health coach, Moran takes veganism off its pedestal once and for all!
Watch the cutie trailer here:
Here’s what the notables are saying;
“A great read for vegans and aspiring vegans.” – Russell Simmons
“Another divine gift from Victoria Moran … This book is a gem.” Rory Freedman, Skinny Bitch
“A great book for anyone who’s curious about veganism. It show that not all vegans are weirdos like me.” – Moby
Join us in NYC for this private benefit launch at Peter Max’s art studio;
or if you don’t have the funds for the benefit, come to the free public launch of the book May 15, Barnes & Noble, 82nd and Broadway, at 7 pm.
The rest of you can buy the book for about $10 on amazon.com here.