If you have ever been pregnant or plan to become pregnant, you soon discover the lack of chic maternity brand options. Most of the fashionable preggers we know end up in extra big sizes of flowy clothes or leggings for 9 months. No longer. Enter the exquisite HATCH Collection of maternity clothes, which you will wear long beyond your goddessy gestation phase.
Giving maternity wear a chic and fashion forward makeover, HATCH Collection celebrates pregnancy and the modern woman in an effortlessly comfy way. These pieces are the ultimate level of quality, comfort and style for before, during, and long after your nine months are up. It’s a collection of luxurious basics and staples that would live in any fashionista’s closet.. even if she wasn’t pregnant!
Inspired by sorbet colors and the boho-chic style of celebrity 70s moms like Goldie Hawn, Diane von Furstenberg, and Donna Karen, Mamazon founder Ariane Goldman was determined to find a way to maintain style throughout all life cycles that was locally handmade in NYC.
HATCH Collection is already a celebrity favorite with fans like Jessica Simpson, Kristin Cavallari, Lily Aldridge, Molly Sims, Josie Maran, Emma Heming, and most recently Anna Faris. Kourtney Kardashian couldn’t get enough of HATCH and looked hipster pregnant throughout her 9 months; her favorite styles included: The Jumper, The Button Down, The Errands Dress, and The Soiree Dress. GirlieGirl Army Founder Chloé Jo Davis (8 1/2 months pregnant with her second baby) is currently sporting the collection around town and had to share her favorite new mama secret with her gals.
But wait – it gets even better: Ariane has partnered with ‘Every Mother Counts’ an organization founded by Christy Turlington-Burns that aims to reduce infant mortality rates in third world countries. “For every HATCH Collection purchase, a percentage of the proceeds will go to, ‘Every Mother Counts’, to improve maternal health for those less fortunate,” explains Ariane.