Because you are always looking for a way to ethically fill your wardrobe, we are super psyched to be introducing you to Future:Standard, a spanking new online ethical clothing boutique that we are spending way too many late night hours surfing.
Future:Standard was started by Jessica Althoff as a way for her to find clothing that was gorgeous, green and in line with her values, luckily – she decided to share it with all of us! Everything on the site is made with respect to the earth and the people producing it. The shop carries items made in the US, organics and other sustainable materials, made using sustainable practices and those using socially responsible methods and fair trade practices. It’s easy to say you carry eco-clothes, but this site goes a step further than just carrying organic and sustainable clothing, they ensure everything is made in a socially responsible manner (we are talking factory visits,) with concern for those that are making it.
Anyone who thinks eco-friendly clothing is too expensive is clearly unaware of all the external costs that the alternative has. When you purchase a $6 tee, you aren’t taking into account the external costs like pesticides, unsafe working conditions and unfair wages. Ethical clothing companies actual charge the true cost and that is what the customer is paying for. It makes you feel very good about paying a fair price. To get around this, take care of your clothes, buy high quality, fix things if you can, line dry and of course – wait for a sale!
Why we love it?
It’s a beautifully edited and curated collection of the eco-chicest items we’ve found in an online shop. The site is clean and easily navigated, and there is always a juicy sale section. This is a site any fashionista, earth-loving or not, would be proud to shop on. Plus, the prices are much lower than most of the green clothing sites we shop. Negs? It could use some vegan bags and shoes!
Why the name Future:Standard? Because Jessica is looking forward to the day when clothing does not need to be described as green and ethical, that it is assumed that everything is made this way and that all of this is the standard, so, Future:Standard.
What we love off the site?
This ruffled maxi dress screams summer cocktails. We love the versatility of this cozy dress.
(Eight Chain Necklace, $66 by Lena Bernard @shopfuturestandard.com)
Threads for Thought uses sustainable fabrics to create comfortable, beautiful and socially conscious clothing. Then they donate a portion of their proceeds to charity, which we love. These cozy message tees make us smiley.
(Earth Lover Tank, $28 @shopfuturestandard.com)
No pesticides, herbicides, synthetic fertilizers, harsh bleaches, or gnarly stuff near your ‘gine when you wear PACT panties. Love! PACT partners with environmental and social justice nonprofits to promote and support causes that make a positive difference in the world, from reforestation and marine preservation to youth literacy and sustainable development in Haiti. We think the PACT story is almost as great as the wonderfully cozy underwear.
(Night Lights Thong, $18 @shopfuturestandard.com)
Here’s a contest you won’t hear about anywhere else:Win your favorite item – any item!! – from the shop!
Make sure you are a subscriber (if not, sign up stat) and leave a creative comment HERE about how you’ll wear the item and why you love it and Jessica Althoff will choose her favorite comment on and we will let you know via email.
PLUS: GirlieGirlArmy.com subscribers can get 15% off everything in this ethical shop! Use code GIRLIEGIRLARMY in the “company” field at checkout, your discount will be reflected on your credit card statement.