One of the questions we get most frequently at GirlieGirlArmy.com is where can we find vegan, non-toxic perfumes? If you know anything about typical fragrances, you know to steer clear. Welcome PHLUR – an indie fragrance start-up that is changing the way of perfuming by having produced a line of six unisex scents that are vegan, cruelty-free, paraben and phthalates free, made with 20% recycled glass, ingredients are responsibly sourced, packaging is FSC certified and the bottle is painted with vegetable paint to keep the juice protected and free of light stabilizers. Additionally, they donate $5 from each product to two different organizations – the Central Park Conservancy and the International Union for the Conservation of Nature (IUCN).
PHLUR is disrupting the way consumers shop for and experience fragrance with an immersive online, at-home experience with a visual twist. At every level of production, the brand has made conscientious decisions about their ingredients, packaging and partners to create a truly sustainable fragrance entity. Each of their six unisex fragrances includes ingredients that are grown and cultivated with innovative, environmental methods and exclude raw materials that damage ecosystems. For example, Hanami features the deep woody essence of Indian sandalwood, but doesn’t contribute to its near extinction by instead using a lab-created skin-safe synthetic that captures the same distinctive smell. Hepcat boasts Madagascan vetiver which was introduced to local farmers to create a new revenue stream (separate from vanilla, the country’s cash crop which has a limited growing season) to encourage economic growth and fortify the soil. Fragrance bottles are made of 20% recycled glass, the highest percentage possible in the industry and are opaque so don’t require stabilizers and dyes, which can be irritating to skin. In addition, PHLUR is certified by Leaping Bunny and all fragrances are free of parabens, phthalates and animal products.
HOW IT WORKS:
- Choose Your Scent: PHLUR’s site is designed to provide a visually-driven, storytelling experience around each of the six scents to evoke an emotional response, and create context, to guide the fragrance selection. Playlists – originally provided to the perfumers for creative inspiration – are available for each scent to further enhance these stories.
- At-Home Immersion: Find what speaks to you, and PHLUR sends two trial vials (each good for one week) to audition at home – on your time and in your space – the way it should be. PHLUR scents will evolve and become more complex as you wear them.
- An Educated Purchase: Take time to decide, and when you’re ready, put the cost of your trial vials ($15) toward the purchase of a full size bottle. One that you know you will love.
- Pricing: $15 for sample set of 3 trial vials, $85 for each full size scent (50ml), Available exclusively at PHLUR.com
BONUS: $10 OFF WITH THIS LINK!