The Sunday after Thanksgiving—November 25th—is Shop for Good Sunday. This is the day to spend our holiday shopping dollars on companies that make the world better. Between Black Friday and Cyber Monday, Americans spend over $1 trillion each year on holiday gifts. By pledging to use our purchasing power to support brands that do good for people, animals, and the planet, we can get our loved ones not only an incredible gift, but the gift of a better future.
November 25th is the day to celebrate and support the growing number of businesses that have a core mission beyond profit. Whether it’s a handmade candle company building a brighter future for refugees, a sustainable bag manufacturer creating lifetime-guaranteed travel products using repurposed airplane seats, or a stylish women’s fashion brand employing the survivors of human trafficking—the number of mission-driven companies is on the rise.
More purchases are made during the holidays than any other time of year. This means that the most wonderful time of the year can also be the most impactful.
By spending our dollars on brands that we can believe in, we’re not only ensuring that the items we buy are made safely and with care, we’re sending a powerful message to the business community—on Shop for Good Sunday and all year round!
You can learn more using these helpful resources:
- SFGS Website: The official website of SFGS, which contains information and resources on how to join, promote, and support companies that do good.
- SFGS Holiday Gift Guide: The place to shop SFGS partner brands and save with exclusive ‘Shop4Good’ discounts.
Best of all, 100% of the revenue earned through the official Shop for Good Sunday Gift Shop on Sunday, November 25th will be donated to support RAINN.org’s mission to end sexual violence in the U.S.
The Shop for Good Sunday campaign focuses on celebrating and supporting socially and environmentally responsible organizations… so you can do all your holiday shopping and and have a positive impact at the same time.
Our dollars are the world’s most powerful force for change. We’re proud to support companies that do good for people and the planet with #ShopForGoodSunday!