If you still think that making it your mission to save the earth means sacrificing your style morals, think again greenophobe. Magda Rod’s Los Angeles, California based eco haven Visionary Boutique is stacked floor to ceiling with goodies that will keep your family as chic, green, and chem-free as possible! We love shopping at Visionary (online and in person) because it’s literally a tiny one stop shop of perfect items; perfectly fitting bamboo jeans for you, incredible onesie for your friend who just had a baby, cozy new button down for your Man, ethically-made tchatchkes, and sweet-smelling moisturizer for your ashy elbows… not to mention jewelry you’d sell your soul for.
The boutique grew out of Magda’s Visionary line of organic and eco friendly cotton clothing for babies, kids and women that launched in 2007. After attending the 2007 San Francisco Green Fest with her Visionary line, Magda knew that she wanted to make it her mission to educate others on the benefits of freeing their lives from wasteful habits that are damaging to the planet, especially when it comes to style.
Magda is a strong believer in taking small steps towards going green. Her personal motto is, “progress not perfection” and her journey to ultimate greenification is still in the works. Magda calls herself a “maniacal recycler”, drives a biodiesel truck, and one of her latest post’s on Visionary’s blog mentioned that this eco fashionista is on her way to going totally veg.
In terms of fashion, Magda has got her green game down to a tee. She refuses to work with designers that are not 100% eco… just consult her list of criteria. Designers who want Magda to sell their goods at Visionary must have “style and aesthetic, integrity, transparency, and be committed to working for change.” This earth girl’s attention to detail shows in her sweet offerings at Visionary Boutique. We’re talking books on upping your eco game, organic bedding, all natural (and vegan) makeup, and sustainable furniture. But what really makes us happy is the truly wearable gals clothing section – um hello organic cotton hoodies, dreamy organic jeans, and thigh high vegan boots.
Magda’s current must have fall pieces at Visionary Boutique are the Rain Tees ($38.), 100% organic tee shirts designed by youth in Central and South America who live in endangered rainforests (one tee bough equals one tree planted in Costa Rica,) and her handcrafted Amazing Agate rings, whose stones come up in the farmlands of South America.
On top of Visionary’s LA and Costa Mesa locations, Magda has a little something else up her (organic cotton) sleeves. With the help of “Eco-MacGyver” Darren Moore, Magda took over a 1966 airstream trailer and gave it a green makeover, turning it into a battery powered mini version of her boutique. In her trailer Magda takes eco-maven wannabes and guides them on the right path with green makeovers that start with asking them to rate their “green-ness” on a scale of 1-10. After that Magda plays fairy godmother, giving her Visionary groupies a lifestyle overhaul. She tells them to purge toxic beauty products, evaluates what they wear and where they shop, and educates them on living the environmentally friendly way all in the comfort of her decked out trailer.
Visionary Boutique’s tagline is, “What’s your wish for the world?” Magda’s wish is for people to wake up from their ignorance and open up to environmental information in order to educate themselves, and ultimately spread the message to others. Submit your own “Wish For the World” on the Visionary Boutique website and be entered to win a purple “Revenge Is” tee made from recycled soda bottles. Exclusively for GirlieGirl Army readers!
What else? How about 15% off shopping (in store OR online) til October 26th 2009 with discount code “GLAMAZON.”