Friday, October 24th, 2014

H&M Does Something Really Cool

Published on May 2, 2013 by   ·   5 Comments Pin It
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95% of the tons of textiles that end up in landfills every year could have been recycled.

So H&M (who are incidentally the largest purchasers of organic fabrics in the world!) is now offering you 15% off any one item anytime you bring in your unwanted clothes to donate that they then process, hand-sort and either reuse (donate) or recycle into new materials. You can literally donate an old shmata tee shirt with holes in it and get 15% off your purchase.  It’s a total win-win. 

In fact, when I went in to a buy a few things the other day I donated 3 things and the sales lady gave me 15% off two separate items.. total score. Got $10 off which at H&M is maj.  Other retailers should follow suit on this idea, it encourages recycling and brings in new business.

Get the details on this program here.

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Readers Comments (5)

  1. LaTasha says:

    Brilliant

  2. Greta says:

    Genius discount – thanks gga

  3. Novalinnhe says:

    H&M – you absolute genius!! I’m so happy this exists, I get so worked up about the fact that I need to throw away “odd” bits of clothes (i.e. one sock, a pair of tracksuits where the elastic has been stretched too far). I figured there must be a way to recycle them but all the charity shops in my area throw away the stuff they don’t use! :( A happy H&M convert from now on!! :D

  4. Melanie says:

    I wonder if they started this to clear their name. A few years ago I heard that instead of donating the unwanted, or returned merchandise. they would throw it away in the dumpster. They would slash it to pieces to make sure that no one would try to resell or wear it.

    Here’s the link actually: http://nymag.com/thecut/2010/01/hm_destroys_and_throws_out_per.html

    I’m happy to hear about them doing this, but honestly, they probably had to no choice for PR reasons.

  5. Stephi says:

    This is great, glad I found this blog.
    So interesting :)

    pretty-vegan.blogspot.com




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