Recently Reet completed her PhD in sustainable fashion design. Her research took her to Bangladesh, where she began working with a factory called Beximco. Beximco make garments for many well known brands, and in the process accumulate a LOT of waste fabrics. But Reet didn’t see a mountain of garbage, she saw treasure! And she set to work.
Reet gathered her team of experts, and together we took cutting leftovers (8-30%), roll ends (1-10%) and over production (3-5%) and got creative. The result is the up-shirt. The goal is to mass produce t-shirts made entirely of manufacturing leftovers. New up-cycling design and production methods mean we can now mass produce a t-shirt with an 80% smaller environmental footprint. Yup. 80%.
Now Reet has a strong partnership with Beximco. They are ‘vertically integrated’, which means that all steps of the production are done in one place. Their production and supply chain is transparent, and they are cooperating with the International Labour Organisation to pay their workers triple the industry standard salary. They also have a very progressive environmental program and go above and beyond when it comes to community and employee care.
All this said… why on earth would you buy tee shirts anywhere else?
There’s one more week to support their kickstarter — they’ve already raised 10K pds!