The Ocean Goes Digital

Dive In! An Ocean You Can Download, Explore, And Share.

In our take-it-for-granted world full of apps, websites, tweets, and “likes,” it is always refreshing to come across something new and inspiring. And that is exactly what “theBlu” is, the world’s first “social digital ocean.” It’s a sort of underwater Facebook for those who love the beauty and significance of the ocean. Not to mention, a real find for diving and snorkeling enthusiasts! We find surfing “theBlu” once a day relaxes us and takes us from high octane to chill in minutes!

Download theBlu to your Mac or PC, and before you know it you are immersed in gorgeous ocean habitats and swirling around with 3D fish on an interactive journey around the world: tagging of fish, activity streams, and yes, making friends –all that social media stuff we just love. Plus, if you buy any of the sponsored species or habitats, a percentage of your purchase goes to select non-profit organizations and their ocean conservation efforts! Win win. Swim swim!

Underwater Masterpieces of the Digital Kind

Some refer to theBlu as the “largest globally-shared art and entertainment experience ever created,” because each and every fish and ocean habitat is an original work of art created by a global team of “makers.” This vast collaborative effort includes Academy Award® winners and student artists and animators, alike.

Check out the life like screen shot below;

So, now here is the short term fun:

On May 4th between 5pm and 11pm EST, theBlu is being displayed up on the big NASDAQ and Thomson Reuters video screens with a special interactive 5 minute show every 30 minutes. People will be logging in from all over the world and you can, too! Download theBlu app at theblu.com, get your name up in lights, and score a digital souvenir from theBlu!

What’s the long term fun, you say? Easy answer. A meaningful and beautiful experience on your personal computer that celebrates, educates and inspires!