Beauty should be an act of celebration, not a concession to division. In an age when our digital feeds are crowded with brands touting sparkle and sass but sometimes fall short on values, it feels more vital than ever to spotlight the companies that not only create products we reach for every day — but also root for our community’s existence, dignity, and joy.
Due to overwhelming request, here’s a list of beauty brands that are Jewish-owned and/ or supportive. Before we go any further: this isn’t a bureaucratic audit. We haven’t fact-checked every name with a forensic microscope. What we do have is community insight — contributions from GirlieGirl Army readers on Instagram and Facebook, friends in beauty circles, and our own lived knowledge. Consider this a living document: a running, evolving compendium of places to go when you want beauty products that align with your values.
This is your invitation to chime in in the comments — to correct, to endorse, to add. Together we’ll shape a resource that reflects both conscience and covetable formulas.
Why This Matters Now
Whether you arrived here through social media chatter or deeper historical wounds, the core feeling is the same: a yearning for beauty that doesn’t betray us. That’s what this list aims to nurture.
This isn’t about cancel culture as an endgame. It’s about choice. About knowing that with every swipe of a cream or pop of a lipstick, your dollars affirm not just aesthetics but existence.
Jewish-Owned / Jewish-Founded Beauty Brands to Know
Here’s a curated list — growing and evolving — of brands with Jewish roots, Jewish leadership, or documented support for Jewish individuals and causes. If you know of another that belongs here, hit the comments and let us know.
All of these brands have their own websites and social channels. We defaulted to Amazon links below, since let’s be honest — you’re probably already on there refilling your paper-towel and goldfish stash.
Indie Jewish woman owned/ run are bolded and are our always our personal preference.
Beauty, Skincare, and Wellness
- Beauty Blitz Wholesalers (WhatNot is full of Israeli and Jewish beauty sellers and is now our favorite place to shop beauty for a fraction of the price at the major stores – use code GIRLIEGIRLARMY when signing up on whatnot for $10-200 off your first purchase!)
- Hynt Beauty
- Vered Organic Botanicals
- Il Makiage
- Laura Geller
- Gilly’s Organics
- Moroccan Oil
- Queen Tulsi Supplement
- Glossier
- Natasha Denona
- GenSee
- Opi
- Starface
- Ora’s Amazing Herbal
- Orly
- Shabbos Brushups
- 7thdayshine
- Fré
- Sutra
- Amika
- Lavido
- Sabon
- Ga-De
- Verb
- Amika
- Kylie Cosmetics
- Glam Glow
- Kiehl’s
- Girlactik
- Itamar
- Schwarzkopf
- The Body Shop
- 417 Skincare
- Boss perfume
- Dermalogica
- Peter Thomas Roth Clinical Skin Care
- Eva NYC
- Ahava
- Dead Sea Collection
- Revlon & companies: Elizabeth Arden, Almay, American Crew, Creme of Nature, CND, Cutex, Mitchum, Juicy Couture, and more named here.
- Estée Lauder & companies: Clinique, MAC, La Mer, Jo Malone, Bobbi Brown, Jones Road, Too Faced, Bumble and Bumble, Aveda, Balmain Beauty, Lab Series, Kate Spade, Stila Cosmetics, Donna Karan Cosmetics, Tommy Hilfiger Toiletries, Origins, Aramis, and Tom Ford.
- L’Oreal & companies: Essie,Urban Decay, Biotherm, La Roche Posay, Garnier, Ysl, Dove, Vichy Cosmetics, Kerastase, NYX, Max Factor, Wella, It Cosmetics, Ralph Lauren, Matrix, Maybelline, Lancome, Armani, Biotherm, Mugler, Valentino, Diesel, Azzaro, Prada, Youth To The People, Cerave, Redken, Pureology, Matrix, Skinceuticals.
- e.l.f (Foundationally connected to 2 Jewish founders, But not Jewish-owned in a controlling or private sense today.)
A more comprehensive list of brands that support us, writ-large, can be found here.
(As this grows, we’ll add verified social commitments.)
How You Can Shop with Purpose
Supporting brands aligned with your values doesn’t mean sacrificing quality — it means elevating the makers who put thought and heart into beauty. Here are ways to engage:
💫 Follow their social channels — See how they speak about community, inclusion, and real-world events
💫 Read ingredient lists — Beauty that looks good should feel good too
💫 Share your honest reviews — Authentic feedback helps brands stay accountable
💫 Recommend brands in comments — This list thrives on community insight
Beauty doesn’t live in a vacuum. It intersects with identity, history, and the stories we carry. When we make choices about what to put on our faces and in our homes, we also make choices about who we want to be, and who we want the world to be.
Let this list be a start — a place where integrity glows brighter than highlighter, and where beauty reflects not just trends, but truths.
Tell us in the comments:
✨ What Jewish-owned beauty brands do you love?
✨ Which brands do you want us to investigate next? Should we make a list of Jewish-friendly/ supportive salons and spas nationally?
✨ How do you feel beauty and community values intersect?
We’re listening — and we’re glowing with you.