Saturday, September 22nd, 2018

Survey Reveals: Women Shun Big Brand Products In Favor Of Natural Beauty

Published on July 10, 2010 by   ·   7 Comments Pin It

New research suggests we are truly entering an age of natural beauty. When choosing what to put on their skin, more than twice as many women say natural ingredients matter more to them than the brand. This new   survey also found that more than two thirds of women prefer products that are not tested on animals and are free from artificial chemicals. But when it comes to going completely natural, more than a third of women would refuse to give up their lipstick.

The findings, released today, come from an on-line survey of 1000 women who were asked about their attitudes to natural beauty. Seven out of ten of the women said they regularly use organic soap or shower gel, two-thirds use organic skin care and just over half use mineral make-up. Advertisers may spend millions on glossy ads promoting their brands but it seems that more and more women are rejecting them in favor of more organic, ethical and natural beauty goods.

Janey Lee Grace, author of Look Great Naturally …without ditching the lipstick (released by Hay House) carried out the survey in conjunction with psychology Professor, Karen Pine from the University of Hertfordshire, UK. Over a third of women, when asked which item from their make-up bag they would be most reluctant to give up, said their lipstick. Janey Lee Grace commented, “The words ‘beauty’ ‘glamour’ and ‘style’ can be linked with the word ‘natural’ without a thought of sackcloth! We can still have our lipstick and a clear conscience. There’s a 100 per cent natural alternative to everything from nail polish to self-tan, so in fact it’s now easy for women to save their skin, their cash and the planet while still looking gorgeous.”

Professor Karen Pine, author of Sheconomics, said, “These findings indicate a shift away from expensively packaged and heavily promoted luxury brands to more ethical and natural products. This is a sign that women are responding to the downturn in the economy and concerns about the environment by making different purchasing decisions. We know that women still want to look good and treat their skin kindly but this shows that women are not being seduced by the big advertisers and are making conscious choices based on their own principles.”

Other stats from the survey:

  • Only 6% of women say they are not committed to using natural products.
  • One third of women are uncertain about advertised claims, half are concerned about lack of availability and three quarters fear the products might be out of their price range.
  • More than twice as many women think natural ingredients are more important than the brand.
  • Two thirds of women say lack of artificial chemicals motivates them to choose natural beauty products. Two thirds also say not being tested on animals matters a lot to them.
  • More than a third of women would not give up their lipstick and over 40% would hold on to their foundation if they had to choose just one make-up product.
Ecco Bella Lipsticks are vegan, natural, and not animal tested!

Ecco Bella Lipsticks are vegan, natural, & not animal tested!

The survey was carried out between 1st and 8th May, responses were from 1000 women and the majority were aged between 26 and 65.


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Readers Comments (7)

  1. Newshoes522 says:

    I love your writing and your blog, but I don’t think I’m in agreement with you when it comes to the concept of “natural beauty” you’ve discussed here. If we were truly entering an age of natural beauty, I don’t think women would be asking for more cosmetic products made with natural/organic ingredients– they would be doing away with beauty products altogether! Heck, if women want to paint masks on their faces with lipstick, mascara, “cover-up”, etc, I say to each her own… but don’t call it natural beauty just because it’s made with non-toxic ingredients. Natural beauty (at least to me) is characterized by a recognition of the beauty inherent our body’s imperfections and a willingness to embrace all those blemishes, pimples, and “flaws” we so often cover up with make-up as part of what makes us f-ing gorgeous. Truly natural beauty doesn’t need cosmetics to “enhance” or validate our features.

    That’s just thoughts… Really interesting post nonetheless! Thanks for your awesome blog. :)

    • nancy says:

      I agree with your post. Personally, work is the only place left I feel I must need makeup to get a job or look professional. I’d like to look professional without it, but I’m not sure how. I see some women do though.

  2. Danielle says:

    Ditto newshoes! I thought this was going to be a blog post about how somewhere in the world women have begun to consider their natural beauty beautiful, without the need for “enhancements” at all!

  3. Molly says:

    It sounds like their sample may have been biased towards natural products from the beginning. If so many women are committed to using natural products, why do drugstores like CVS seem to be doing so well? Also, I’ll bet there are a lot of women who would say on a survey that they oppose animal testing and prefer natural ingredients, but still do not look into the products on their shelves to see if their old favorites aren’t tested on animals. It’s a nice idea, the results of this survey, but I don’t think it pertains to most communities.

  4. Nin Andrews says:

    Natural is not always safe, sadly. A lot of natural products from Whole Foods have toxicity levels that are higher that your drug store products. The solution is to go to the EWG skin web site and do some homework. One cool place to shop online is Maia’s Mineral Galaxy. All natural and safe. A woman called Poppy formulates the products and can give you advice on line. But it’s worth doing some homework on everything from shampoo to sun block. I was unpleasantly surprised to find my Burts Bees products weren’t all that great, and my Vanicream sunblock was fine.

  5. […] push to switch from chemical-laden products to more green makeup is on.   The GirlieGirl Army goes over a survey of 1000 women, ages 28-65, that shows more ladies are making the choice to […]

  6. nancy says:

    I just want to point out that EWG promotes and pushes for animal testing. Their goal is to have as many ingredients as possible tested on animals. They will freely admit this, if you ask.

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