About

GirlieGirl Army is your Glamazon Guide to Conscious Living; a one-stop online resource for a ferociously progressive, urban-minded approach to cruelty-free living. We carry picket signs AND designer clutches. We preach AND we polish. Our message is simple: You can live large and still make a positive impact. You can be eco-conscious and elegant. You can be politically outspoken, and kind. Our website, newsletter, and social channels are packed with the what’s-what and how-to on what some might glibly call “green living,” but our bulletin ain’t soaked in patchouli, and it’s definitely not asking you to become some sort of hygiene-shunning hippy (unless you like that sort of thing.) We‘re here for the sake of providing the before-it’s-current pulse of conscientious living, fresh and fierce to your inbox weekly and social daily. It’s by and for people who fancy fashion without the fiendishness of animal testing or skins, and who want to indulge and promote the best life possible, for both themselves, their kids, their pets, their stomachs, and their inner-circle. Thousands of monthly readers who die for our tips n’ tricks come to us for any eco Mommy quandaries. We have been featured everywhere from The New York Times to Jimmy Kimmel and celebs from Alicia Silverstone to Emily Deschanel have claimed us as a favorite website.All the bits and pieces available in our Media Kit here. See our press section for more.

The Founder, Chloé Jo Davis


Chloé Jo Davis is often in the media and in print espousing her funny-girl-with-a-bone-to-pick expertise in conscious living, eco style, veganism, animal rescue, sustainability, attachment parenting, and breastfeeding. She has collaborated with About.com as their host and content creator of a series of 35 glam green videos on Katie Couric in a one on one interview with Katie about attachment parenting, been featured in Italian Elle photographed as a “rule changer” alongside Demi Moore photographed by Amanda De Cadanet, in Japanese Madame Figaro, and in Natural Child World magazine, and much more!  Regularly featured on radio, print, and tv – discussing her favorite lines, tips, and musts as a Brand Partner and PR Friendly Influencer, Chloé and her husband, award-winning creative director Jeremy Davis, have 3 boys and now live in Connecticut with a menagerie of rescue pets.

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